Privacy Policy
Last updated: 7 October 2026
At Gifts Unseen Trade, we take your privacy seriously and are committed to protecting the personal information you provide to us.
This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, apply for a trade account, contact us or purchase products and services from us.
For the purposes of applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, Gifts Unseen is responsible for the personal information described in this policy where we act as the data controller.
1. Who We Are
Gifts Unseen Trade is the business-to-business trade division of Gifts Unseen.
Our contact details are:
Gifts Unseen Trade
29 George Street
Broughton
DN20 0LB
United Kingdom
Email: sales@giftsunseen.com
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the email address above.
2. Information We May Collect
When you use our website or trade services, we may collect information including:
Business information
- Business or trading name
- Business address
- Company information
- Website and social media details
- Nature of your business
- Products or services you are interested in
Contact information
- Your name
- Job title or position
- Email address
- Telephone number
- Billing and delivery addresses
Trade account information
- Information supplied when applying for a trade account
- Account username and login information
- Products selected for trade supply
- Agreed trade pricing and account arrangements
- Order history and account activity
Order information
- Products ordered
- Personalisation details
- Artwork, logos or designs supplied to us
- Delivery information
- Order values
- Previous purchases and correspondence
Payment information
Payments may be processed by third-party payment providers. We do not necessarily receive or retain your complete payment-card information.
Technical information
When you use our website, certain information may be collected automatically, such as your IP address, browser type, device information, pages visited, referring website and information collected through cookies or similar technologies.
3. Personalisation Information
Many of our products are personalised.
To fulfil an order, you may provide information such as a person’s name, family name, address, date, message, photograph, business logo, artwork or other information required to create the requested product.
Where you provide personal information relating to another individual, you are responsible for ensuring that you have an appropriate basis or permission to provide that information to us where required.
We use personalisation information primarily to manufacture, process and fulfil the products you have requested.
4. How We Use Your Information
We may use personal information to:
- Review and process trade account applications
- Create and manage trade accounts
- Establish individual trade pricing and product arrangements
- Process and fulfil orders
- Personalise products
- Take and manage payments
- Arrange delivery
- Communicate about orders or accounts
- Respond to enquiries
- Provide quotations
- Maintain business and accounting records
- Prevent fraud and misuse
- Improve our website, products and services
- Provide customer support
- Manage our relationship with trade customers
- Send marketing communications where permitted
- Meet our legal, regulatory and tax obligations
We will only use personal information where we have an appropriate lawful basis for doing so.
5. Our Lawful Bases
Depending on the circumstances, we may process personal information because:
Contract — processing is necessary to provide products or services, manage your trade account or take steps requested before entering into a contract.
Legitimate interests — processing is necessary for our legitimate business interests, provided those interests do not override your rights and freedoms.
Legal obligation — we are required to process or retain certain information to comply with applicable laws, accounting requirements or regulatory obligations.
Consent — in some circumstances, we may rely upon your consent, for example for certain marketing or cookie activities.
Where processing is based on consent, you may withdraw that consent at any time.
6. Trade Account Applications
When you apply for a Gifts Unseen Trade account, we use the information you provide to assess and administer your application.
Approval of a trade account is not automatic.
If approved, information relating to your business, selected products, individual pricing and ongoing trading relationship may be associated with your account.
Because our trade pricing can be tailored to each business, we may retain information about your requirements, quantities, personalisation needs and agreed pricing to manage the commercial relationship.
7. Sharing Your Information
We do not sell your personal information.
We may share information with trusted third parties where necessary to operate our business, including providers involved in:
- Website hosting
- Website and e-commerce technology
- Payment processing
- Order management
- Accounting
- Email communications
- Delivery and courier services
- IT and security
- Analytics
- Marketing services
- Professional advice
We only provide information reasonably necessary for those services.
We may also disclose information where required by law or where necessary to establish, exercise or defend legal claims.
8. Delivery Companies
When we dispatch an order, relevant information may be shared with postal or courier companies.
This may include the recipient’s:
Name • Delivery address • Email address • Telephone number
where required for delivery and tracking.
9. Cookies
Our website may use cookies and similar technologies.
Cookies are small files stored on your device that can help our website operate correctly, remember preferences, understand website usage and, where permitted, support analytics or marketing.
Some cookies are essential for the website to function.
For non-essential cookies, we will obtain consent where required by applicable law.
You can also manage cookies through your browser settings, although disabling certain cookies may affect website functionality.
10. Marketing
We may occasionally send information about Gifts Unseen Trade, new products, services or relevant business updates where permitted by law.
Where consent is required, we will ask for it.
You can unsubscribe from marketing communications at any time using an unsubscribe option included in the communication or by contacting:
Service communications relating to your account, orders or existing business relationship are separate from marketing communications.
11. How Long We Keep Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, accounting, tax, contractual and reporting requirements.
Different information may therefore be retained for different periods.
When information is no longer required, we will take reasonable steps to delete it or securely dispose of it.
12. Keeping Your Information Secure
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no internet-based service or electronic storage system can be guaranteed to be completely secure.
Customers are responsible for keeping their trade-account login credentials confidential and should contact us if they believe their account has been accessed without authorisation.
13. International Data Transfers
Some technology or service providers we use may process information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps where required to ensure that suitable safeguards are in place in accordance with applicable UK data protection law.
14. Your Data Protection Rights
Depending on the circumstances, UK data protection law may give you rights relating to your personal information, including the right to:
- Request access to your personal information
- Request correction of inaccurate information
- Request deletion of certain information
- Request restriction of processing
- Object to certain processing
- Request transfer of your information in certain circumstances
- Withdraw consent where processing relies on consent
These rights are not absolute and may depend on the circumstances and our legal obligations.
To exercise a relevant right, contact:
We may need to verify your identity before completing a request.
15. Complaints
If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the matter.
You also have the right to raise a complaint with the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.
16. Third-Party Websites
Our website may contain links to websites operated by other organisations.
We are not responsible for the privacy practices or content of third-party websites. We recommend reviewing their privacy policies before providing personal information.
17. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our website, business, services, technology or legal requirements.
The latest version will be published on this page with an updated revision date.
18. Contact Us
If you have questions about this Privacy Policy or how Gifts Unseen Trade handles personal information, please contact us:
Gifts Unseen Trade
29 George Street
Broughton
DN20 0LB
United Kingdom
Email: sales@giftsunseen.com
Gifts Unseen Trade
Personalised Products. Made for Business.